Marketing and Public Relations Services
The Sanford Organization (TSO) understands that it takes a unique combination of tools for each client in order to communicate effectively to various audiences. TSO has experience executing effective marketing and public relations campaigns; from planning to distribution, TSO does it all.
We recognize marketing for non-profit associations in a two-fold process - marketing within the organization’s field to recruit members and marketing to targeted constituencies on behalf of the association. TSO is well-versed on developing successful campaigns for both.
TSO provides the following marketing and public relations services:
Advertising Campaigns
The communications staff at TSO develops print advertisements suitable for trade publications, electronic banner ads, and various types of direct mail, including brochures and post cards, for seven clients.
Communications/Publications
TSO creates and delivers various communications to client members and various other constituencies including the academic community and end-users or consumers on behalf of the industry.
Some of the communications TSO can provide clients include:
- Event Program Guides
- Membership Directories
- Fact Sheets
- Technical Bulletins
- Proceedings
- Newsletters
- Event Scripts
- Buyers’ Guides
- Event Brochures and Post Cards
- Banner Ads
Media Relations
TSO staff has longstanding relationships with several industry publications, enabling us to secure coverage for numerous clients. TSO executive management also understands the importance of maintaining relationships with the media. One of the ways the executive management preserves these relationship is by penning articles for industry publications.
Social Media
Several TSO clients use social media applications including Facebook, Twitter, LinkedIn, You Tube and Flickr. TSO takes the time to analyze your goals and provides recommendations on which applications would produce the greatest return on investment for your needs.
Website Management
Updated, relevant information is important to the effectiveness of any website. TSO manages website content in house and coordinates website redesigns with award-winning vendors. TSO also provides reliable third-party website hosting capabilities and unique general e-mail addresses for clients.
