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A strategic plan is a must for AMCs

Strategic Planning

Plan, Execute, and Arrive

A strategic plan is at the core of every successful association. In fact, it is TSO's policy to start every new relationship with a strategic planning meeting. Even if an strategic plan exists, it is still vital to the success of our relationship to be sure that we are all aligned.

A good strategic plan has the following key components:

- 3 to 5 strategic goals to be met by the association within 5 to 10 years.
- A set of long term objectives that will allow the organization to meet it's strategic goals
- A set of short term objectives to be met in 1 to 3 years enabling the group to meet its long term objectives
- A complete SWOT (Strengths, Weaknesses, Opportunities, and Threats) of both the association itself and its industry

Your association must be addressing the key issues within the industry it serves.