Strategic Planning

Plan, Execute, and Arrive

A strategic plan is at the core of every successful association. In fact, it is TSO’s policy to start every new relationship with a strategic planning meeting. Even if an strategic plan exists, it is still vital to the success of our relationship to be sure that we are all aligned. A good strategic plan has the following key components:

• 3 to 5 strategic goals to be met by the association within 5 to 10 years.
• A set of long term objectives that will allow the organization to meet it’s strategic goals
• A set of short term objectives to be met in 1 to 3 years enabling the group to meet its long term objectives
• A complete SWOT (Strengths, Weaknesses, Opportunities, and Threats) of both the association itself and its industry

Your association must be addressing the key issues within the industry it serves.